How we handle your data and privacy

Everyone has the right to privacy and for personal data to be used for the specific purpose provided. We know these policies can be dull and boring, so we’ve created it in plain English to make it easy to understand in a way that is transparent and accessible to everyone, while ensuring we’re in line with the latest GDPR Regulations.

If you have any questions about the way we handle data, please don’t hesitate to get in touch with us and we’ll be happy to answer any queries you have. As part of trying to make this Policy Page as simple as possible we have answered the most common data regulation questions one by one below:

What data do we gather and collect?

We don’t collect any personal information whatsoever when you simply visit and browse our website. We do not use cookies or analytics to track or record any data.

When you register on our website (to get access to register for our ink replenishment service, download information or deliver services to you) or join any of our mailing lists we do collect and store the following information when you provide it:

Who is collecting my data?

Any information collected on our website stays with us (NBG LTD the owners of the 360ink.co.uk website and business) and the member company that will be providing the services you request on the website. The “company” (what we call the Reseller/Member) acts as a Controller of that data and us (NBG LTD) as a processor. Both parties are required to act in accordance with all Data Protection laws that are applicable to them (including but not limited to the EU GDPR) and with best industry practice. We don’t share your personal data with any of our partners or suppliers no matter how nicely they ask! However, we do share certain information you provide (e.g. Device Model Number, Serial Number etc) in order to check compatibility and suitability of products with your purchases.

How is it being collected?

We use forms on our website to collect information we need to provide our and services. We also use analytics to track things like how many visitors we get on our website understand user trends and make our website experience better. We do collect information like the website browser you are using, what kind of device (Tablet/PC/etc) and what pages you visited and for how long. We do not collect any personal information like your IP address or email.

Why is it being collected?

Personal information that is collected with creating an account allows us to deliver the requested product or service to you, and also allows our internal team to improve and develop our website to best suit our users. Cookies allow us to tailor your browsing experience based on your device size and device settings. We also use Google Analytics to track users on our website. This data allows us to see what pages people are spending lots of time on and what pages people are leaving quickly, which means we can create more of what is working, and less of the content you find.

How will it be used?

From time to time we may send you an email to invite you to an event, update you on some news or offer you a free gift or offer. We send on average one email per month to the email address you provided and for the purpose you provided it (E.g. we will not send you any news information if all you did was register to download information). You have to specifically opt-in to receive any information we send you. You can opt out of any of our emails at any time by de-registering in the 360ink portal.

Who will it be shared with?

The only time your data is passed to anyone is when you register a device or a product or service. At this point, your name and address as well as the value and the nature of the transaction is passed directly to the portal of our Partners such as Worldpay, Stripe, or PayPal’s secure payment portal. This data is used for fraud protection and payment processing, it is not retained by these companies for marketing purposes and they act as our trusted payment partners.

In order to deliver products to you we will pass information such as your Name & Address to our Suppliers and Distributors like Amazon Web Services, Epson and Royal Mail for the express purpose of delivering your product.

We do not allow our partners or suppliers to market to you directly without your permission and we do not share your data with any third parties or partners unless you have given us permission.

Where is my personal data being stored?

Your Personal Data is stored on secure servers with our partners. We proactively do all we can to give your data the respect it deserves and keep it safe. Your data is used to help us fulfil your needs, make your experience more tailored to those need, understand where our audience is finding us, and understand customer browsing patterns throughout our website.

How long do you keep my data?

When you create an account we will keep your account open as long as we have can as you may want to use us again and we want to save you the pain and hassle of re-registering. You can however choose to delete your account at any time by logging in to the portal and requesting the deletion. However there is some data that we will not delete as we have contractual or legal obligations to fulfil (such as the warranty obligations we have towards you for products and services purchased or the legal requirement to keep the details of financial transactions).

Is the intended use likely to cause individuals to object or complain?

We have done all we can to make our handling of your data as simple and straightforward as possible. We can think of no reason for anyone to object to the way we handle their data.

Have you appointed a Data Protection Officer (DPO)?

Yes, our Managing Director Phylip Morgan looks after all things data and GDPR directly. If you have any questions to do with this policy or anything in connection with data handling he can be reached by emailing him at support@360ink.co.uk please mark your email for his attention. Alternatively please call us on 0844 880 3170 to make an appointment to speak to him.

Have we done something wrong?

All of our customers and clients have a right to raise a complaint to the ICO (Information Commissioner’s Office). If you think that there is a problem with the way we have handled your data, please visit: https://ico.org.uk

GDPR regulations are very new and with that, everyone is working to interpret them as accurately and correctly as possible. If you think we have missed something, please get in touch. We’re always looking for ways to improve and value all customer feedback; good or bad.